---
title: Connect Instagram or Messenger
description: Connect your company's Instagram account or Facebook Page so an agent answers direct messages.
---

When you connect Instagram or Messenger, the agent you choose answers the direct messages your account receives. Both are set up from a Meta app, like WhatsApp.

:::note
You need the admin role in the workspace, a published agent, and an app in [Meta for Developers](https://developers.facebook.com/). For Instagram, the account must be a professional account (business or creator).
:::

## Connect Instagram

Copy from your Meta app your Instagram account's **access token**, the **App Secret** (in the app's basic settings), and your **Instagram account ID**.

1. In the sidebar, open **Integrations**.

2. Under **Add integration**, click **Instagram**.

3. Enter an **Integration name** and fill in **Access token**, **App Secret**, and **Business account ID**.

4. In **Agent**, choose the agent that will answer.

   ![Form to connect Instagram](/blume-assets/content/docs/screenshots/en/connect-instagram-messenger/01-instagram-form.png)

5. Click **Create**.

6. Click **Connected** next to the account and copy both values under **Webhook URL**.

7. In your Meta app, in the Instagram webhook, paste the URL as the **Callback URL** and the second value as the **Verify token**. Then subscribe to the **messages** field.

## Connect Messenger

Copy from your Meta app your Facebook **Page access token**, the **App Secret**, and the **Page ID**.

1. In **Integrations**, under **Add integration**, click **Messenger**.

2. Enter an **Integration name** and fill in **Page access token**, **App Secret**, and **Page ID**.

3. In **Agent**, choose the agent that will answer.

   ![Form to connect Messenger](/blume-assets/content/docs/screenshots/en/connect-instagram-messenger/02-messenger-form.png)

4. Click **Create**.

5. Click **Connected** next to the page and copy both values under **Webhook URL**.

6. In your Meta app, in the Messenger webhook, paste the URL as the **Callback URL** and the second value as the **Verify token**. Then subscribe your Page to the **messages** field.

:::tip
As with WhatsApp, you can turn on **Group consecutive messages** so the agent waits a few seconds and answers several messages together. You find it when you open the connected account.
:::

## Good to know

- Each Instagram account and each Facebook Page counts as one channel account in your plan.
- Replies your team sends from **Review cases** reach the customer if less than 24 hours have passed since their last message.

## Next steps

- [Connect a WhatsApp number](/en/guides/connect-whatsapp)
- [Connect a Telegram bot](/en/guides/connect-telegram)